EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, in which deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To mi

Banner ads are a prevalent form of online advertising that often appear at the bottom of web pages. These visual advertisements display graphical content to attract visiting customers. Banner ads are known for their wide reach and ability to effectively promote products or businesses. They often employ attractive designs and compelling calls to act